Online Invite-Only Roundtable Event
The Partnership Effect
How Strategic Alliances Build Profitable Firms
In a world flooded by AI, trust is our greatest advantage.
This roundtable is about how to stay the trusted advisor, and how to build alliances that multiply our reach, revenue and results.
What if your next 10 clients came from one great conversation?
You’ve built a strong firm. But growth’s slower, harder, less predictable.
AI and automation are completely changing the game.
Compliance is faster, cheaper, and more competitive than ever.
Marketing costs keep climbing while algorithms and SEO keep shifting.
It’s not more effort you need, it's smarter leverage.
That’s where partnerships come in.
And it’s how the smartest firms are future-proofing their business.
Because the smartest repeatable growth today comes through Partnerships.
And that’s exactly what we’ll explore together in The Partnership Effect roundtable.
One Session Only. Register to Join.
Limited to 30 participants.
Join this 60-minute roundtable designed to help you build stronger partnerships and grow smarter in 2026.
Wednesday 19 November at 12:00 PM AEDT / 2:00 PM NZDT
Learn from two firm owners who’ve done it right and
an expert who’s helped dozens
more succeed.
This isn’t another webinar where you sit back and listen.
It’s a live, small-group discussion where you’ll hear what’s working for others and share your own experiences.
Leading the Roundtable
Join an expert-led conversation with firm owners and partners who’ve built growth through collaboration and trust.
Wayne Findlay
CEO & Founder, The Back Room
"The real growth started when we stopped chasing clients and started building partnerships."
Wayne knows firsthand how partnerships can transform an accounting firm. He’s built and sold one himself and now helps over 150+ firms worldwide create capacity, profit, and growth through collaboration. In this roundtable, Wayne connects the lessons and stories that bring partnership strategy to life.
Talila Kroy
Co-founder & Director, Emple Australia
"Partnerships aren't luck - they're systems. We've generated millions through strategic alliances and helped a growing number of firms do the same."
With over 30 years in buyer psychology and client acquisition, Talila has helped B2B and professional services firms scale through smarter client acquisition and partner ecosystems. In this masterclass, Talila shares what works to get results.
Ian Aldridge
Founder & Principal, Progressive Legal
"If I were to start my firm again, I would start with partnerships - they give us reach, credibility and steady growth that no ad campaign ever could."
Ian redefined small-business law with his fixed fee and subscription models. By partnering strategically with accountants and advisors, he has been building an ecosystem of quality partners and reaping lasting client trust.
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The Far Smarter Way to Grow
☑️ Referral leads have a 30% higher conversion rate
☑️ Referred clients' LTV is 16% higher
☑️ Firms using referrals grew 80% more in two years.
Those numbers speak for themselves.
Partnerships don't just work: they outperform.
They unlock new audiences through trust, not algorithms.
They create steady, predictable lead flow.
And they position your firm as the expert others rely on.
All without a dollar wasted on ads.
The fastest-growing firms aren’t shouting louder.
They’re building and nurturing smarter connections.
Some of the things we'll cover
From Ad Hoc to Consistent
Move your referrers from random to reliable, with a process that creates steady flow.
The Currency of Partnerships
See how partnerships multiply trust, exposure, expertise, and new income streams.
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Win in the AI + Automation Era
AI changed the rules. Partnerships are how you stay trusted, stay human, and stay ahead.
Take Control of Growth
Stop riding the algorithm rollercoaster. Build a system that brings you profit, and peace of mind.
Who is this Roundtable for?
This session is for accounting firm owners, partners, and advisors who want to:
☑️ Attract more high-quality, good-fit clients
☑️ Shift focus toward advisory and value creation
☑️ Reduce marketing effort and cost
☑️ Future-proofing from AI commoditisation.
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Every accounting firm is more profitable with a partner ecosystem.
In this live session, you’ll get the workbook
The 7 Partners Every Accountant Needs.
We will discuss the partnership ecosystem that serves accountants so you can start applying it after the roundtable.
